Even if you didn’t watch the Grammys in January, if you were anywhere near a computer or television in the following weeks you heard about the hat Pharrell wore on the red carpet.
The massive, butcher-paper-colored Vivienne Westwood creation spawned a flood of memes and mocking tweets—including by fast-food chain Arby’s, whose jokeabout the hat’s resemblance to its logo was retweeted more than 80,000 times.
Arby’s later bought the hat in a charity auction for $44,100—and is lending it to the Newseum, where it will be on display in the New York Times Great Hall of News until October 26.
The accessory, according to the museum, serves as a symbol of how social media is instrumental in the spread and development of a story.
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