Each week in our Saturday Supplement we re-post an entry of interest to both residents of the Washington area and visitors to DC that first appeared in another publication's web site.
Steve Green is standing in the basement of the eight-story Bible museum he’s building in Washington. Plans for the $800 million project are coming together nicely: the ballroom modeled after Versailles, the Disney-quality holograms, the soaring digital entryway with religious images projected on the ceiling, the restaurant serving biblically-themed meals.
But one detail is bothering Green, and there’s nothing he can do about it. The building, he says, is not quite close enough to the National Mall. It’s just two blocks away, and from the roof it feels as though you can take a running leap onto the U.S. Capitol. Still, if it could just be a little closer. Green knows how much location matters.
“One thing I learned in our real estate office is, sometimes being a block down the street can mean a lot in terms of sales,” he says. “The Mall is where there are a lot of visitors. It’s not as visible to the Mall as we’d like, but it’s close.”
Green knows plenty about sales. He is president of Hobby Lobby, the multibillion-dollar craft store chain his father founded. But he’s just now learning the power of holding Washington’s attention. Earlier this year, Hobby Lobby became a household name for non-scrapbooking reasons when the company took on the White House in a controversial Supreme Court case over whether employers had to include no-cost coverage of contraception to employees. The Supreme Court ruled in Hobby Lobby’s favor in June, and among religious conservatives, in particular, the Pentecostal Greens were hailed as heroes.
To continue reading this story, which 1st appeared in The Washington Post, click here.
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